Our Rotary District 9940 is launching a new Facebook page for a public audience within the next fortnight and will be changing the existing Facebook group to a closed group for interaction between Rotarians.
 
What is the difference between a Facebook page and a closed group?
A Facebook page is a public profile page—such as a profile for a brand, organization, or website. Its purpose is to connect with an audience. Readers can interact with the posts. Analytics and publishing tools enable us to see when our audience is most active, post engagements, scheduling and advertising. We can’t see the details of individuals following our page.
A Facebook group is a community-based feature that gathers people with the same interests to discuss topics and share knowledge. For example, Rotarians sharing information with each other. With a closed group, people can answer questions and respond which aren’t broadcast in public across friends’ newsfeeds. Only members of the closed group can see the Group’s posts.
Why change?
Thank you to Rotarians who have shared and published Rotary posts on our District’s Facebook group. PDG Simon Manning set up the group in 2015 to encourage Rotarians to take advantage of this popular channel for communication and it has been very useful and successful. 
Several years on, we consider there is now a need to distinguish our communication between an internal and a public audience. While Facebook groups are a great way to connect and share with various communities and like-minded people (which has been achieved over the past few years), there are also other ways to encourage wider public interest.
For Rotarians – a closed Facebook group enables us to communicate about shared interest with approved members i.e. Rotarians and friends within and outside of our District. It enables us to connect and share knowledge with others, interact with training materials, add events to our group, and exchange news that’s relevant to Rotarians.
For the public, an external audience – a Facebook page is a good option because we want a large number of people to connect with us. Facebook pages give administrators insights into their audience demographics, post reach, audience engagement, and other analytics – which we can’t do with the current Facebook group.
If you want to know more about Facebook groups and pages, there are some resources published by Rotary such as at http://www.twinkletec.com/rotary/ 
Who looks after District 9940 Facebook?
The District’s Public Image and Communications team is responsible for administering the Facebook. This communication channel is intended to complement other communications channels both with Rotarians, and with the public.
Who’s on the District’s Public Image team? … Martin Garcia (District Chair), Adrienne Murray, Freya Kerr, June Murugan, Richard Stephen, Laura Sommer.
If you have particular communications you would like shared on the District Facebook page, please contact Laura Sommer. We encourage District Committees and Clubs to publicise significant public events or information through the page.
Next steps for you ….
You can help to raise awareness and encourage interest in being part of Rotary –
  • please accept a future invitation you will receive to “like” the new District 9940 Facebook page. Ask your friends and colleagues to ‘like’ the page.
  • if you don’t have Facebook accounts, you can still help by asking friends and family outside of Rotary to ‘like’ the District 9940 page and share the posts.
  • the District 9940 Facebook public page will need content that Rotary Clubs want the public to know about … what your Club is doing in your local community and internationally.
For the Rotary District 9940 Facebook (Rotary Group) –
  • you will receive an email invitation to join the closed group
  • by accepting the invitation, it then opens the opportunity for you to connect online with other Rotarians.  Any questions, news or queries can be shared and responded on the group- it’s a quick and instant resource for members amongst members.
Ngā mihi
 
Martin Garcia
District Chair Public Image and Communications